PREMIERE Chew Snack Rolls

PREMIERE is a private label pet food and treat brand developed by the Fressnapf Group (MultiFit Tiernahrungs GmbH), Europe's leading specialty retailer for pet supplies based in Krefeld, Germany.

Fressnapf operates across various European countries, including Denmark where it conducts business under the Maxi Zoo brand. While the brand originates from Germany, the production of dog snacks and chews takes place across contracted specialized pet food manufacturers located within and outside the European Union.