Pierre Robert Basic Wear and Underwear

Pierre Robert is a well-known Scandinavian apparel brand offering everyday basics, underwear, wool garments, and hosiery. Established in Sweden during the mid-20th century, the brand gained prominence for bringing comfortable, high-quality, and accessible basics into grocery stores and consumer retail outlets across the Nordic region.

Today, Pierre Robert operates as part of the Pierre Robert Group, which is owned by the Norwegian industrial conglomerate Orkla ASA through its consumer investments arm. Headquartered in Oslo, Norway, Orkla oversees the design, development, and distribution of Pierre Robert collections with a strong focus on sustainability, certified wool, and Nordic design standards. While the brand originates in Sweden and is owned by a Norwegian parent company, garment manufacturing takes place across multiple international partner factories, primarily located in Europe and Asia.