Made O'Meter
Discover where a brand or product originates
Old Spice Deep Sea Shower Gel is a men's personal care wash designed to provide long-lasting fragrance and cleansing.
Old Spice was originally created in the United States in 1937 by William Lightfoot Schultz through the Shulton Company. Initially formulated as a women's fragrance under the name Early American Old Spice, it soon pivoted to men's grooming with the launch of Old Spice for Men in 1938, becoming an enduring icon of aftershaves, deodorants, and body washes.
In June 1990, multinational consumer goods giant Procter & Gamble (P&G) acquired the Old Spice brand from the Shulton Company. Today, Old Spice operates as a flagship grooming brand under Procter & Gamble, headquartered in Cincinnati, Ohio, USA. European batches, including those sold in the United Kingdom, are primarily manufactured in European facilities such as P&G's personal care manufacturing plants in France.
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