Prodent Mint toothpaste

Prodent is one of the most widely recognized oral care brands in the Netherlands, known primarily for its cavity-protecting toothpastes and toothbrushes.

The brand was originally founded in the Netherlands in the 1930s by chemical company N.V. Prodent (based in Amersfoort). Over time, the brand became a staple in Dutch households before being acquired by Unilever. Within Unilever's broader oral care portfolio, Prodent acts as the Dutch and Belgian market equivalent to international sibling brands like Signal and Pepsodent.

While originally produced at the historic Prodent factory in Amersfoort, Unilever later consolidated oral care production into specialized European facilities, predominantly in France. Today, Unilever PLC, headquartered in London, United Kingdom, serves as the ultimate parent company overseeing Prodent.