Birds Eye Golden Crunch Crinkles

Birds Eye Golden Crunch Crinkles are frozen crinkle-cut potato chips crafted using Tasmanian-grown potatoes. The packaging displays Australian Health Star Ratings and notes 'Made with Tassie Spuds', indicating this specific product variant is formulated and processed in Australia.

While the Birds Eye brand was originally developed in the United States by quick-freezing pioneer Clarence Birdseye in the 1920s, the global ownership of the brand name is split across different regions. In Australia and New Zealand, the Birds Eye brand is owned and operated by the Japanese multinational food manufacturer and agribusiness giant, Simplot (specifically J.R. Simplot Company, an American agricultural business that acquired the Australian operations, and licensed/owned regional rights via Simplot Australia).

In the United Kingdom and Europe, the Birds Eye brand is completely separate corporate entity owned by Nomad Foods. For shoppers in the UK seeing this Australian pack, it is an imported line distinct from the Nomad Foods-owned UK Birds Eye portfolio.