Alpinestars Motorcycle & Motorsports Apparel

Alpinestars is a globally renowned manufacturer of technical, protective gear for motorcycle racing, motocross, cycling, and automotive motorsports. Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the brand takes its name from the English translation of the Italian mountain flower 'Stella Alpina' (Edelweiss). Originally producing hiking and ski boots, Mazzarolo quickly recognized the potential of the emerging motocross scene and developed pioneering protective boots.

Over the decades, Alpinestars expanded into leather racing suits, helmets, gloves, and revolutionary active safety gear such as the Tech-Air electronic airbag system. The company's products are widely sold across Germany and Europe through motorcycle specialty dealers and online retailers.

Manufacturing takes place across multiple international facilities, including research, development, and specialized craft workshops in Italy and Eastern Europe, as well as production facilities across Southeast Asia (such as Vietnam, China, and Thailand). The brand is ultimately owned by Alpinestars S.p.A., which remains headquartered in Asolo, Treviso, Italy.