Happy Dad Hard Seltzer

Brand Background

Happy Dad is an American hard seltzer brand launched in 2021 by the popular YouTube entertainment group NELK Boys (co-founded by Kyle Forgeard) along with entrepreneur Sam Shahidi. Created as an alternative to typical slender-can hard seltzers, Happy Dad offers low-carbonation alcoholic beverages packaged in traditional beer-style cans.

Manufacturing and Distribution

While originally developed and brewed primarily in the United States (in California and Wisconsin), Happy Dad expanded distribution into international markets, including Canada. Canadian releases are produced and distributed locally via Happy Dad Canada Sales, Inc. based in Toronto, Ontario, tailored specifically to regional packaging and bilingual labeling requirements.

Ownership

Happy Dad is privately owned by Happy Dad Inc., an American beverage enterprise co-founded and operated by the creators behind Full Send and the NELK group.