Vereya Kiselo Mlyako 4.5%

Vereya (Верея) is one of the most recognizable and widely consumed dairy brands in Bulgaria, famous for its traditional Bulgarian yogurt (kiselo mlyako), fresh milk, and related dairy products. The brand originated in Stara Zagora, Bulgaria, under the historic local dairy enterprise Serdika, later consolidated into OM K (United Milk Company / Обединена млечна компания).

In 2007, United Milk Company was acquired by the Greek dairy giant Vivartia, which later fell under the investment conglomerate Marfin Investment Group (MIG). In late 2022, United Milk Company AD was acquired by Olympus Dairy (Hellenic Dairies S.A.), one of the leading dairy groups in Southeast Europe headquartered in Trikala, Greece. The products are manufactured locally in Bulgaria at OM K's production facilities using cow's milk.