Action Salty Microwave Popcorn

This microwave salty popcorn is a private-label value snack sold widely across European discount retail chain Action, including in the Netherlands.

Action, headquartered in Zwaagdijk-Oost, Netherlands, distributes this cinema-themed movie snack packed in a 3 x 100g box format. The product is typically sourced from contract snack manufacturers in the European Union, most commonly manufactured in Spain (such as by specialised popcorn producers like Liven / Paulig or Frit Ravich).

Action was founded in 1993 in Enkhuizen, Netherlands, and is owned primarily by the British private equity firm 3i Group plc, making 3i the ultimate parent entity.