Made O'Meter
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SQlab (often written SQ labs or SQ-lab) is a premier cycling ergonomics brand founded in Taufkirchen, Germany, by Tobias Hild. The brand is renowned globally and in the United Kingdom for developing ergonomically optimized bicycle saddles, grips, handlebars, pedals, and apparel designed in collaboration with sports physicians and urologists.
In 2021, SQlab was acquired by Boards & More Group, an Austrian-headquartered boardsports and outdoor equipment specialist backed by the private equity firm EMERAM Capital Partners. In the UK market, SQlab products are distributed across dedicated cycling retailers and online cycling specialist networks.
While design, testing, and medical research are carried out in Germany, production takes place across multiple international locations, with specialized carbon, saddle, and apparel manufacturing distributed across European facilities and Asian precision manufacturing partners in Taiwan and China.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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