HOLY Iced Tea Peach

HOLY (formerly Holy Energy) is a German direct-to-consumer beverage brand founded in Berlin in 2020 by Frederick Jost, Philipp Naß, and Mathias Horsch. The company specializes in low-sugar, powdered soft drinks, energy drinks, iced teas, and hydration drinks aimed at providing a healthier, more sustainable alternative to traditional canned beverages.

The brand is owned and operated by Holy Mobility GmbH (HOLY), headquartered in Berlin, Germany. Their products are developed and manufactured in Germany.