ja! Raffinade Zucker

The product shown is ja! Raffinade Zucker, a refined white granulated sugar packaged in a 1000g bag. ja! is the well-known private label discount brand created and owned by the German retail giant REWE Group.

Originally launched in 1982 by REWE, the ja! (Jeden Tag ein guter Kauf) brand was introduced to offer budget-conscious shoppers high-quality everyday staple foods at discount prices. The ultimate parent entity is REWE Group (REWE-Zentral-AG), headquartered in Cologne, Germany.

Refined sugar distributed under retail own-brands in Germany is sourced and processed domestically from regional sugar beet crops, typically manufactured in cooperation with major German sugar refiners such as Südzucker or Pfeifer & Langen.