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TUC Bake Rolls Mini Sour Cream & Onion are double-oven-baked, crispy bread chips seasoned with sour cream and onion flavoring.
The TUC brand originated in Belgium in 1958, created by the confectionery and biscuit company Parein (later part of General Biscuits). The Bake Rolls concept originally stemmed from Greek snack company Chipita (known for 7DAYS Bake Rolls). Following Mondelēz International's acquisition of Chipita in 2022, Bake Rolls were rebranded and incorporated under the well-known TUC brand umbrella in Germany and several European markets.
Today, TUC is owned by the American multinational food and beverage conglomerate Mondelēz International, Inc., headquartered in Chicago, Illinois. Bake Rolls are manufactured across Mondelēz's European production facilities, notably in Romania and Greece.
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