Matutano Lay's Campesinas Potato Chips

Brand and Ownership Overview

Lay's (marketed under the traditional Matutano umbrella in Spain) is one of the world's most recognizable snack brands. Matutano was originally founded in Spain in 1965 by Luis Matutano Jover, establishing a household reputation for savory potato chips and snacks. In 1971, Matutano merged with PepsiCo's international snack operations, eventually integrating Lay's potato chips into the Iberian product portfolio.

PepsiCo, Inc., headquartered in Purchase, New York, United States, is the ultimate owner of the brand. In Spain and Portugal, the products are managed and distributed by PepsiCo Iberia (PepsiCo Foods España, S.L.).

Manufacturing

Lay's chips sold in Spain, including popular varieties like Campesinas, are primarily produced domestically at PepsiCo's production plants located in Burgos and other local facilities across the Iberian peninsula.