Sensodyne ProSchmelz Intensiv Schutz Toothpaste

Sensodyne is a world-renowned oral health brand specifically formulated for people suffering from sensitive teeth and enamel erosion. The brand Sensodyne was originally introduced in Brooklyn, New York, in 1961 by the Block Drug Company.

In 2001, Block Drug was acquired by the British pharmaceutical and consumer healthcare company GlaxoSmithKline (GSK). In July 2022, GSK spun off its consumer healthcare division into an independent global company named Haleon plc, which now owns and manages iconic oral care brands such as Sensodyne, Parodontax, and Aquafresh.

For the European market, including Germany, Sensodyne ProSchmelz (known internationally as Pronamel) is primarily produced at Haleon's major European manufacturing facilities, notably in Levice, Slovakia, as well as Maidenhead in the United Kingdom.