HOLY Shaker Bottle

The HOLY Shaker is an insulated stainless steel drink shaker and bottle created by HOLY Energy (HOLY Squad GmbH). Founded in Berlin, Germany in 2020 by Mathias Horsch, Philipp Reif, and Frederick Jost, HOLY began as a healthier, powdered alternative to conventional canned energy drinks, catering primarily to the gaming, esports, and active lifestyle communities.

While the powdered drink mixes and iced tea blends are developed and formulated in Germany, the brand's stainless steel shakers and drinking merchandise are primarily manufactured in China before being distributed worldwide, including across Europe and Scandinavia.

HOLY Squad GmbH operates as an independent, venture-backed direct-to-consumer (D2C) startup headquartered in Berlin, Germany.