Life Brand Eyeglass Cleaner

Life Brand Eye Makeup Remover is an over-the-counter personal care and beauty essential sold predominantly through Shoppers Drug Mart and Pharmaprix retail locations across Canada.

Originally launched by Shoppers Drug Mart as its flagship in-house private-label health and beauty brand, Life Brand offers affordable equivalents to national brands across a wide range of categories, including skincare, over-the-counter medicine, and vitamins.

Shoppers Drug Mart was acquired by Loblaw Companies Limited in 2014, making Loblaw the ultimate parent company of the brand. Loblaw Companies Limited is headquartered in Brampton, Ontario, and is Canada's largest food and pharmacy retailer. Most Life Brand liquid personal care products, including its makeup removers, are manufactured in Canada by contracted domestic personal care formulators and packagers.