Goldfish Cheddar Crackers

Goldfish crackers are an iconic snack brand, known for their distinctive fish-shaped crackers. Originally created in Switzerland by Oscar J. Kambly in 1958, the product was intended as a birthday gift for his wife, whose astrological sign was Pisces. The snack was later introduced to the United States market in 1962 by Margaret Rudkin, the founder of Pepperidge Farm.

Today, Goldfish is a flagship brand under the Pepperidge Farm portfolio, which is a division of the Campbell Soup Company. While the brand has Swiss roots, its global expansion and modern identity are deeply tied to American snack culture. The products are manufactured in several facilities across the United States, utilizing large-scale production to meet domestic and international demand. As part of Campbell’s snacks division, the brand continues to lead in the shelf-stable cracker category with various flavor innovations and packaging formats.