Strong Zero / -196°C

Strong Zero, often branded globally as -196°C, is a popular Japanese highball or 'chu-hi' beverage. It was originally developed by Suntory in Japan, utilizing a proprietary manufacturing process where whole fruit is frozen in liquid nitrogen at -196 degrees Celsius, pulverized into a powder, and then infused into alcohol to capture the full flavor of the fruit. This innovation made it a staple in the Japanese convenience store market and eventually a global sensation.

Today, the brand is owned and managed by Suntory Holdings Limited, a major Japanese multinational conglomerate with a diverse portfolio of beverages and spirits. While its roots and primary production facilities remain in Japan, the success of the -196 line has led to localized production and distribution in international markets, including Australia and parts of Asia, to meet rising demand for ready-to-drink (RTD) alcoholic beverages.