Göteborgs Rapé Slim snus

Göteborgs Rapé is one of the most historic and iconic brands in the Swedish snus market. Originally launched in 1919 by the Swedish Tobacco Monopoly (Svenska Tobaksmonopolet), the brand's name reflects its origins in Gothenburg (Göteborg) and the French word 'rapé,' which means shredded or grated, referring to the method of preparing the tobacco.

Today, the product is manufactured exclusively in Sweden, maintaining its traditional flavor profile characterized by lavender and juniper berries. While it remains a quintessentially Swedish product, the brand is owned by the global tobacco giant Philip Morris International, following their acquisition of Swedish Match in late 2022. This transition has integrated a historic Swedish craft product into the portfolio of one of the world's largest multi-national tobacco companies.