Rituals Personal Care and Home Fragrance

Rituals Cosmetics is a Dutch luxury brand founded in 2000 by Raymond Cloosterman. The company was born from the vision of transforming everyday routines into more meaningful moments through high-quality products inspired by ancient Eastern traditions. Based in Amsterdam, the brand has grown into a global presence, offering a wide array of products ranging from body creams and foaming shower gels to scented candles and tea.

Manufacturing for Rituals is primarily centered in Europe to maintain high quality standards and ethical production practices. The brand emphasizes sustainability, holding a B Corp certification, which reflects its commitment to social and environmental impact. The brand remains under the private ownership of its founder and original investment partners, maintaining its independence from large global beauty conglomerates.