Omachi Hot and Sour Shrimp Instant Cup Noodles

Omachi is a prominent Vietnamese instant noodle brand that gained significant popularity by positioning itself as a healthier premium option, marketed with the claim of being made from potato starch to reduce body heat issues traditionally associated with instant noodles. Since its inception, Omachi has become a household name in Vietnam and has successfully expanded its presence into neighboring Southeast Asian markets like Cambodia and Thailand.

The brand is owned and produced by Masan Consumer Corporation, which is a major subsidiary of the Masan Group, one of Vietnam's largest private sector conglomerates. Masan Group operates across various sectors including retail, food and beverage, and financial services. While the brand is quintessentially Vietnamese, the group has attracted significant global investment, maintaining a strong international presence while keeping its core manufacturing and headquarters within Vietnam.