Wonder Bread White + Fibre

Wonder Bread is one of North America's most iconic bakery brands, originally introduced in 1921 in Indianapolis, USA. The brand became famous for its soft texture and the introduction of sliced bread in the 1930s. In Canada, the brand has a distinct ownership history compared to its American counterpart. While the brand originated with the Taggart Baking Company in the United States, the rights for the Canadian market are held by Bimbo Canada, a subsidiary of the global baking giant Grupo Bimbo.

In Canada, Wonder Bread products are baked locally to ensure freshness, utilizing Canadian wheat and produced in regional bakeries across the country. The White + Fibre variety shown here is a specific Canadian product designed to combine the classic taste of white bread with added nutritional benefits. The ultimate owner, Grupo Bimbo, is a Mexican multinational food company that stands as the largest baking company in the world, managing an extensive portfolio of international and local bread brands.