Marcus by Goldman Sachs

Marcus by Goldman Sachs is a digital financial services brand launched to provide consumers with accessible, high-yield savings products and personal loans. Unlike traditional retail banks with physical branches, Marcus operates as an online-only platform, leveraging technology to offer competitive rates and a streamlined user experience. The brand represents a significant shift for its parent company, moving from an exclusive focus on institutional and high-net-worth clients toward the broader retail consumer market.

Established in 2016, Marcus was named after Marcus Goldman, one of the original founders of the firm. The product suite has expanded over the years to include certificates of deposit (CDs), automated investing tools, and credit card partnerships. It functions as a primary retail division of the Goldman Sachs Bank USA, ensuring that deposits are backed by the institutional strength of one of the world's most prominent investment banking firms.

Today, Marcus remains a core component of Goldman Sachs' consumer strategy, even as the firm refines its focus on wealth management and workplace banking. The brand is managed and operated within the United States, adhering to Federal Reserve regulations and providing a modern digital alternative to legacy banking institutions. Its ownership and operational headquarters remain firmly rooted in New York City, maintaining a global reputation for financial expertise and stability.