Hello clean + fresh deodorant

Hello is a modern personal care brand that emphasizes natural ingredients and eco-friendly packaging. Originally founded by Craig Dubitsky in 2013, the brand gained significant traction by offering 'naturally friendly' alternatives to traditional oral and personal care products, avoiding common additives like aluminum, parabens, and artificial sweeteners.

In 2020, the brand was acquired by the Colgate-Palmolive Company, a global leader in consumer products. While Hello operates with a distinct brand identity focused on sustainability and clean beauty, it benefits from the extensive global distribution network and research capabilities of its parent company. Most of its products continue to be manufactured in the United States to maintain quality control over their specialized natural formulations.