Color Riese detergent

Color Riese is a prominent German laundry detergent brand known for its vibrant packaging and effective cleaning capabilities for colored fabrics. The brand was originally created to offer heavy-duty cleaning power while maintaining the integrity of textile dyes, preventing fading over time. It has long been a staple in European households, particularly in the DACH region (Germany, Austria, Switzerland).

The brand is owned by Henkel, a global leader in consumer goods and industrial adhesive technologies. Since its inception in Germany, Color Riese has been a key part of Henkel’s laundry and home care portfolio. While production is centered in Germany to maintain high quality standards, Henkel utilizes its extensive global supply chain to manufacture and distribute products across various European markets. As of 2026, Henkel remains the ultimate owner, continuing its legacy of chemical innovation and sustainable manufacturing practices.