PC Max Paper Towels

Brand History and Evolution

PC Max Paper Towels are a signature household product under the President's Choice (PC) private label. Originally introduced in the 1980s, the President's Choice brand was created to offer premium quality alternatives to national brands. The 'Max' line specifically focuses on high-absorbency and durability, positioning itself as a competitor to major multi-national paper brands.

Manufacturing and Sourcing

PC Max Paper Towels are primarily manufactured in Canada. Loblaw Companies Limited sources its paper products through various Canadian pulp and paper mills to support domestic industry and optimize logistics across its vast retail network. The manufacturing process often emphasizes sustainable forestry practices, aligning with modern environmental standards for disposable paper goods.

Ownership and Distribution

The brand is owned by Loblaw Companies Limited, Canada's largest food and pharmacy retailer. As a private label, President's Choice is exclusive to Loblaw-owned stores, including Loblaws, Real Canadian Superstore, No Frills, and Shoppers Drug Mart. The brand remains a cornerstone of the Canadian retail landscape, managed and headquartered in Brampton, Ontario.