Puritan's Pride Dietary Supplements

Puritan's Pride is a prominent American brand specializing in vitamins, minerals, and dietary supplements. Founded in 1973 by Arthur Rudolph, the company built its reputation on a direct-to-consumer model, focusing on quality control and affordability. For decades, it operated as a key subsidiary of NBTY (Nature's Bounty Co.), becoming a staple in the health and wellness industry.

In recent years, the brand's ownership has transitioned through significant corporate acquisitions. In 2021, Nestlé Health Science acquired the majority of The Nature's Bounty Co. brands, including Puritan's Pride, from KKR. Today, the brand is part of Nestlé's global health and nutrition portfolio, benefiting from extensive research and development resources while maintaining its headquarters and primary manufacturing facilities in the United States.