Ufesa Ion-Plasma Essence hair dryer

Ufesa is a historic Spanish brand originally founded in 1963 in the Basque Country, initially specializing in the manufacturing of small domestic appliances. For many years, it was a prominent part of the BSH Home Appliances Group (Bosch and Siemens). However, in 2018, the brand underwent a significant transition when it was acquired by the B&B Trends group, a Spanish company specialized in the development and manufacturing of small household appliances.

Today, while the brand maintains its Spanish identity and design heritage, most of its technical production, including hair dryers like the Ion-Plasma Essence, is carried out in China to optimize manufacturing costs. The brand continues to be a staple in the Spanish market, offering a wide range of personal care and kitchen appliances under its current ownership by B&B Trends, based in Santa Perpetua de Mogoda, Barcelona.