Citric Orange Juice with Pulp

Citric is a prominent Argentine brand specialized in 100% squeezed juices. Founded by the Elortegui family in the province of Tucumán, the brand revolutionized the local market by offering a product that is squeezed and packaged without the use of concentrates or added sugars, maintaining the natural properties of the fruit. The production process is integrated, as the brand manages its own citrus groves in both Tucumán and Entre Ríos, ensuring freshness from the harvest to the final packaging.

Currently, Citric is owned by the Argentine company El Carmen S.A., which has expanded the brand's presence across Latin America, including markets like Chile, Uruguay, and Mexico. In Mexico, the brand is often distributed through partnerships to reach various retail chains. The brand stands out for its cold-chain logistics, which is essential for preserving the flavor and nutritional value of fresh orange juice without preservatives.