Cindor chocolate milk

Cindor is an iconic Argentine brand specializing in chocolate milk drinks. Originally created by the Argentine company La Serenísima (Mastellone Hnos. S.A.) in the early 1950s, it quickly became a staple in the local market. The brand is known for its high cacao content and smooth texture, marketed under the famous slogan "No es chocolatada, es Cindor" (It's not chocolate milk, it's Cindor).

In terms of ownership, the brand's trajectory involves a strategic partnership and eventual acquisition. Since the late 1990s and early 2000s, Danone established a joint venture with Mastellone for the logistics and dairy product lines. Today, the brand is under the umbrella of Danone, a French multinational food-products corporation. While Danone owns the brand, production typically remains in Argentina through the infrastructure of Mastellone Hnos. to ensure freshness and local supply chain efficiency.