Baggio Pronto orange juice drink

Baggio Pronto is a well-known line of fruit-flavored beverages originating from Argentina. The brand is a core product of RPB S.A., a company founded by Rufino Pablo Baggio in 1959 in the city of Gualeguaychú, Entre Ríos. Originally starting with wine production, the company expanded significantly into the non-alcoholic beverage sector, becoming a leader in the Argentine market for juices and dairy products.

The product is primarily manufactured in Argentina, specifically in industrial plants located in Entre Ríos and Mendoza, where the company processes local fruits. Despite internal family ownership disputes in recent years, the company remains under the control of the Baggio family through RPB S.A., maintaining its status as a major regional player in the food and beverage industry without being acquired by a multinational conglomerate.