PowerCell batteries

PowerCell is a widely recognized brand specializing in reliable energy storage solutions, primarily zinc-carbon and alkaline batteries. The brand has built a reputation for providing cost-effective power sources for everyday household devices like remote controls, toys, and flashlights.

Manufacturing of PowerCell products is carried out across multiple countries, often utilizing production facilities in Asia (particularly China) and Latin America to ensure global distribution and competitive pricing.

Ownership and brand rights for PowerCell can vary significantly by region due to licensing agreements. In several major markets, particularly in Latin America, the brand is associated with Rayovac and, consequently, its parent company Energizer Holdings. As of 2026, Energizer Holdings continues to be the ultimate global owner of these battery segments, managing a diverse portfolio of power and lighting products from its headquarters in the United States.