Jason's Sourdough

Jason's Sourdough is a premium bakery brand that focuses on traditional sourdough techniques, emphasizing long fermentation and high-quality ingredients. The brand was founded by Jason Geary, a fourth-generation master baker, who aimed to bring craft-quality sourdough to the mass market by making it available in supermarkets while maintaining the integrity of the baking process.

The product is manufactured in the United Kingdom, specifically at the Geary's Bakery facilities in Leicestershire. These facilities use long-fermentation processes (up to 24 hours) to produce their signature loaves, such as 'The Great White' and 'Cereals & Grains'.

Historically, the brand was a part of Geary’s Bakery, a long-standing family-owned business. In recent years, the company has seen investment and acquisition activity to help scale its distribution. Today, the brand remains a hallmark of British craft baking on a commercial scale, operating under the umbrella of the parent company while being widely stocked across major UK retailers.