Attitude laundry detergent

Attitude is a Canadian brand founded in 2005, specializing in eco-friendly and natural household and personal care products. The brand was established by Jean-François Bernier and Benoît Lord in Montreal with the goal of creating clean, worry-free products for families and the environment.

Today, Attitude products are primarily manufactured in Canada, specifically at their state-of-the-art facility in Quebec. This allows the company to maintain high quality control standards and ensure that their formulations remain free of contaminants and harmful chemicals.

As of 2024 and looking toward 2026, the brand remains independently owned and operated by Bio Spectra, its original parent company based in Canada. The brand has expanded its global presence significantly, offering a wide range of ECOLOGO certified products that prioritize sustainability and health.