Neophos Ultimate Plus dishwasher tabs

Neophos is the Danish brand name for the globally recognized dishwasher detergent brand known as Finish. The brand has its roots in the United States, where it was first introduced in 1953 by Economics Laboratory (which later became Ecolab). It quickly expanded internationally, becoming a staple in households for automatic dishwashing solutions.

Today, the brand is owned by Reckitt Benckiser (Reckitt), a British multinational consumer goods company. While the brand originated in North America, its manufacturing is now global, with major production facilities located in Poland and other regions to serve the European market. In Denmark and parts of Scandinavia, the brand maintains the 'Neophos' name while utilizing the same Powerball technology found in Finish products worldwide.