ONE/SIZE by Patrick Starrr

ONE/SIZE is a disruptive beauty brand founded in 2020 by the renowned social media personality and makeup artist Patrick Starrr. The brand was built on the philosophy that 'makeup is a one size fits all,' aiming to drive inclusivity and diversity in the beauty industry through high-performance products. Its lineup includes viral sensations like the 'On 'Til Dawn' setting spray and various complexion and eye products that emphasize bold, long-wear results.

The brand was launched under the umbrella of Luxury Brand Partners (LBP), an incubator known for developing artist-driven beauty brands. While Patrick Starrr remains the creative visionary and face of the company, the business infrastructure and growth strategies are managed by Luxury Brand Partners. Production primarily occurs in the United States to maintain high quality and safety standards, though specialized components or formulations may involve global supply chains. As of 2024, the brand continues to expand its international footprint, particularly through exclusive retail partnerships with Sephora.