BIC Flex 4 razors

BIC is a world-renowned French brand, originally founded by Marcel Bich and Édouard Buffard in 1944. While the brand is most famous for its ballpoint pens, it expanded into the shaving market in the 1970s. The BIC Flex 4 featured in the image is a high-performance disposable razor characterized by its nano-tech blade technology.

Today, BIC remains a publicly-traded company headquartered in France, still under the significant influence of the Bich family. The manufacturing of their shaving products is centralized in specialized facilities, with a primary production hub located in Greece (BIC Violex), which supplies many of their global markets including the UK and Europe. The brand is a symbol of affordable quality and remains the ultimate owner of its own name and intellectual property globally.