Sprinters Potato Chips

Sprinters is a popular private-label brand of potato chips primarily sold through ALDI supermarkets in Australia. The brand was developed to offer a budget-friendly alternative to major name-brand snacks while maintaining a focus on local production and quality ingredients.

Sprinters products are manufactured within Australia, utilizing Australian-grown potatoes and locally sourced oils. This commitment to domestic production helps support the local agricultural industry while ensuring freshness for the consumer market. The product line includes various flavors such as Original, Salt & Vinegar, and BBQ.

As a private-label brand, Sprinters is owned and managed by ALDI, a global discount supermarket chain originating from Germany. The Australian operations are handled by ALDI Stores (A Limited Partnership), which oversees the sourcing and distribution of the chips across its extensive network of retail locations throughout the country. ALDI remains the ultimate owner, continuing its strategy of offering high-quality exclusive brands that compete directly with national leaders.