Medicine Everyday Therapy apparel

Medicine (often branded as Medicine Everyday Therapy) is a Polish fashion brand that has carved a unique niche in the Central European market by blending apparel with art. Founded in Poland, the brand is known for its collaborations with independent artists and illustrators, frequently incorporating classical art or modern graphic design into its clothing collections, as evidenced by the art-inspired imagery on its packaging.

The brand is owned by the Polish company Brandbq Sp. z o.o., which oversees the entire design and retail process from its headquarters in Kraków. While the creative design and brand strategy are rooted in Poland, manufacturing is outsourced to a global network of suppliers, primarily located in Asia (such as China, Bangladesh, and Turkey), which is standard for large-scale European fashion retailers. The brand maintains a strong retail presence in Poland, the Czech Republic, Slovakia, and other neighboring markets.