4 Paws Wide Country cat food

4 Paws is a premium pet food brand specializing in high-quality nutritional solutions for cats and dogs. The 'Wide Country' line focuses on natural ingredients, offering a grain-free formula with high meat content (70%) and natural additives like vegetables and oils (30%). This specific product is developed in collaboration with veterinarians to ensure a balanced diet.

The brand is a private label belonging to the Austrian retail giant REWE International AG and is sold through its discount subsidiary, Billa (specifically Billa Plus and formerly Merkur). While the brand has Austrian roots through its retailer, the manufacturing of the dry food products typically takes place in specialized pet food facilities across Germany to serve the Central European market. REWE Group remains the ultimate owner, managing the brand as part of its exclusive portfolio to compete in the premium pet care segment.