Futu by Futu Securities

Futu is a leading digital brokerage and wealth management platform that originated in Hong Kong. Founded in 2012 by Leaf Hua Li, a former early employee of Tencent, the brand was created to modernize the investing experience through its flagship mobile application, Futubull (known as Moomoo in international markets). The platform provides a suite of financial services including stock trading, margin financing, and market data.

Since its inception, Futu has expanded its footprint significantly, operating primarily from Hong Kong with a large research and development presence in mainland China. The brand gained global prominence following its successful listing on the Nasdaq Stock Market. It is recognized for its integration of social networking features with financial tools, leveraging a technology-driven approach to retail investing.

The brand is owned by Futu Holdings Limited, a company headquartered in Hong Kong. While it operates independently as a public entity, it maintains a strong strategic relationship with Tencent Holdings, which was an early and significant investor. Futu continues to grow its international presence, particularly in the United States, Singapore, Australia, and Japan, under its global brand name, Moomoo.