Ben's Original Fast & Fancy Garden Vegetable Style rice

Ben's Original, formerly known as Uncle Ben's, is a globally recognized brand for parboiled rice and related food products. The brand was originally created by Converted Rice Inc., which later became part of Mars, Incorporated. The brand underwent a significant global rebranding in 2020 to remove racial stereotypes, officially becoming Ben's Original.

Today, the product is manufactured in various locations worldwide to serve different regional markets. In North America, production often occurs in plants located in the United States and Canada. The brand remains a wholly-owned subsidiary of Mars, Incorporated, a major American multinational manufacturer of confectionery, pet food, and other food products. Mars remains one of the largest privately held companies in the world, headquartered in McLean, Virginia.