Rama Classic fat spread

Rama is one of the most recognized brands in the global margarine and fat spread market. Originally launched by Unilever in Germany in 1924, it has since expanded to become a household staple across Europe and other regions. The product shown, identified by its barcode and multilingual packaging (Czech, Slovak, and Hungarian), is a vegetable-based spread enriched with Omega-3 fatty acids, typically used for spreading and light cooking.

Historically, Rama was a cornerstone of Unilever's food portfolio. However, in 2018, Unilever completed the sale of its global spreads business to KKR, a private equity firm. This led to the creation of Upfield, the current ultimate owner of the brand. Upfield is now the world's leading producer of plant-based spreads and cheeses, focusing on sustainable and plant-oriented food solutions.

Manufacturing for Rama occurs in several locations across Europe to serve regional markets efficiently. While the product is widely distributed in Central Europe, the brand itself is managed globally by Upfield from its headquarters in the Netherlands. The company continues to evolve the brand to meet modern dietary preferences, emphasizing plant-based ingredients and environmental responsibility.