innocent Pure Coconut Water

Innocent Drinks was founded in 1999 by three friends in London, United Kingdom, after selling smoothies at a music festival and asking customers to vote on whether they should quit their jobs. The brand became a household name for its playful marketing and commitment to sustainability. Their coconut water is sourced from sustainably managed plantations, primarily in countries like Thailand, and packaged in recycled materials.

In 2009, The Coca-Cola Company purchased a minority stake in the brand, eventually increasing its ownership to a full takeover in 2013. Today, while Innocent operates as a standalone business within the Coca-Cola portfolio, its ultimate ownership and global distribution strategies are directed from Coca-Cola's headquarters in the United States. The brand remains focused on ethical sourcing and its B-Corp status, balancing large-scale corporate ownership with its original mission-driven values.