Samboy Potato Chips

Samboy is an iconic Australian brand of potato chips, famous for its 'Hit Me With Your Samboy' marketing slogan and its uniquely crinkled, flavor-packed texture. Launched in the 1950s by the Sambell family, the brand became a staple in the Australian snack market, particularly known for its intense Atomic Tomato and Barbecue flavors.

Over the decades, the brand's ownership has transitioned through several major snack food entities. Today, Samboy is owned and manufactured by Snack Brands Australia, one of the country's largest locally operated snack food producers. In 2016, Snack Brands Australia was acquired by the Philippines-based multinational Universal Robina Corporation (URC), integrating the historic Australian brand into a massive global food and beverage portfolio.

The manufacturing process remains concentrated in Australia to maintain the product's traditional taste and quality standards. The brand continues to hold a nostalgic place in Australian culture while benefiting from the logistical and financial backing of a major international conglomerate.