Vidal Shower Gel and Personal Care

Vidal is a renowned Italian brand specializing in personal hygiene products, most famous for its 'Doccia Schiuma' (shower gel) characterized by intense fragrances. The brand was established in Venice, Italy, and has become a staple in Italian households, known for its iconic bottle shape and the historic use of the horse as a symbol in its early advertising campaigns.

Throughout its history, the brand was part of the Vidal family business before being integrated into larger corporate structures. Today, Vidal is owned and managed by Sodalis Group, a leading Italian multi-brand group in the personal care, beauty, and home care markets. The products are primarily manufactured in Italy, maintaining the brand's heritage of quality and distinct Mediterranean scent profiles.