Alpinestars motorcycle and motorsport gear

Alpinestars is a premier Italian manufacturer of technical, high-performance protective gear for motorcycle and auto racing, as well as action sports. Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the brand initially gained fame for its innovative motocross boots that met the demands of a burgeoning sport. The name 'Alpinestars' is derived from the Stella Alpina (Edelweiss) flower, which grows high in the mountains around the town where the company was founded.

Today, Alpinestars is a global leader in its field, providing safety equipment for athletes in Formula 1, MotoGP, and Motocross. While the heart of the design and research and development remains in Italy, manufacturing is carried out in several locations worldwide to meet international demand, including facilities in Italy, Thailand, and China. The brand remains privately held by the Mazzarolo family, ensuring its commitment to quality and technical innovation stays true to its heritage.

The company's product line has expanded far beyond its original boots to include advanced airbag systems (Tech-Air), leather suits, gloves, and a wide range of lifestyle apparel. Through rigorous testing in the world's most demanding racing environments, Alpinestars continues to set the standard for protective equipment in the automotive and motorcycling industries.