Leaps & Bounds Pet Food

Leaps & Bounds is a private label pet food brand that offers a variety of nutritional products for dogs and cats, including wet food, dry kibble, and specialized treats. The brand is designed to provide high-quality, grain-free, and natural ingredient options for pet owners seeking premium nutrition at a competitive price point.

The brand was developed by the Australian retail giant Petstock (now part of the Woolworths Group) to serve as a high-value house brand. While the brand originated in Australia to serve the Australasian market, its manufacturing involves a global supply chain to source specific ingredients and meet production demands. Most of the product line is manufactured in Australia and New Zealand, though certain treats and accessories may be sourced from other international locations.

In late 2023, the ownership of the brand transitioned significantly when the Woolworths Group acquired a majority stake in Petstock. This move integrated Leaps & Bounds into one of the largest retail portfolios in the Southern Hemisphere, ensuring broad distribution across pet specialty stores and general retail outlets. Today, it remains a staple brand within the Petstock network, managed under the corporate umbrella of Woolworths Group Limited.