Moccona Classic Medium Roast Instant Coffee

Moccona is a globally recognized coffee brand with deep roots in the Netherlands, dating back to 1753 when the Douwe Egberts company was founded in Joure. Originally a small shop selling tea, coffee, and tobacco, the brand evolved over centuries to become a leader in the instant coffee market, particularly famous for its signature cylindrical glass jars. The Moccona brand itself was launched as an export label for the international market, gaining significant popularity in Australia, New Zealand, and parts of Asia.

Today, Moccona is owned by JDE Peet's (Jacobs Douwe Egberts), a Dutch-American multinational powerhouse that was formed through a series of high-profile mergers involving D.E Master Blenders 1753 and the coffee division of Mondelez International. While the brand honors its Dutch heritage, the coffee beans are sourced from major coffee-growing regions worldwide, and the final product is manufactured across several facilities in Europe and beyond to meet global demand. The parent company, JDE Peet's, is majority-owned by JAB Holding Company, a private German conglomerate based in Luxembourg.